The idea is to enable users to work with companies that are "hot", and those are indicated with a high temperature in Lime Go.
By letting the temperature drop in Lime Go (with the lack of incoming signals) on less interesting companies, users may be guided to the hot companies (which has frequent signals) and find new prospects.
In 14 days, a company will drop from 99°S to 22°S, if no signals are generated during this time. The cooling process is fast for high temperatures and a company will only hold a really high temperature for the first few hours.
An example: Let's pretend that a signal strength generates a temperature of 42 degrees on a company. Over the next couple of days the temperature drops to 16 degrees, until the next signal arrives and increase the temperature again to 58 degrees.