How do I include a QR code or barcode in my email?

QR codes/ barcodes

How can you use QR codes/ barcodes?

Start by setting which QR codes/ barcodes you want to be available to users in “Administration”.
Here you also choose which type of code should be the default. That is, whether a QR code or barcode is automatically selected when you drag a code block into an email. See the picture below:



We can help you create a custom QR/ barcode block

You can use QR codes and barcodes in emails and text messages, as well as to help people register for events. To use a code, just follow the steps below. Of course, we can also create custom QR/ barcode blocks based on your design preferences.
Example: Including a code in an email
1. Go to the editor for the email to which you want to add the code.
2. On the right-hand side of the menu, you’ll see a new option: “QR and barcodes”. See the picture below. Select this option and drag the content block into the email.


1. If you want, enter your QR code or barcode directly into the email.




Just like with a normal content block, if you select the QR/ barcode block, you can edit it. In this case, you determine the value of the code.


QR codes

If it’s a QR code you want in your email, you can choose to link to an external website, an event or a survey, and even insert a braid variable such as the customer number to embed a customer-specific offer into your email, for example. See the pictures below:



With a barcode, insert a braid variable in order to embed a customer-specific offer into your email, for example. See the second picture below:



Don’t want the code visible in the email? No problem! Instead of entering a code directly into an email, you can link to one. Add a button or link text or an image to a survey in which you’ve included the barcode. See below:




Using QR codes/ barcodes for event registrations

This is something else you can do with QR codes/ barcodes. Enter the code in the confirmation email you send to the registered participant and scan it when registering the person at the event.


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