It’s normal for a number of recipients not to open the emails you send them. In our system, you can see if this is happening, by going to the statistics for each email. You’ll find information on the number of recipients you sent the email to compared to the number who opened it and how many emails bounced. In the picture below, you can see that, in this case, eight recipients haven’t opened the message:
The reasons people don’t open emails can vary, of course, but to those who did receive the email and just didn’t open it, it can be a good idea to send a reminder. To do so, just follow the steps below:
· You don’t need to copy a sent email or create a new one. You can just edit and resend an already sent message by clicking on the pen icon next to it. See the picture below:
· Go ahead and make any changes you want to make in the email. Maybe add “Reminder” to the subject line or change some of the content.
· Then click on “Recipients”, “Add recipient lists” and then “Sent messages”.
· Start by removing the old recipients.
· You’ll come to the view in the picture below. Here, you can select the recipients who haven’t opened the previous email. Highlight the desired list and then click “Add selected lists”.
· Now those who haven’t opened the previous email are saved as recipients and you can send your reminder!
When it’s a good idea to send a reminder depends on a lot of different things, from who your recipients are to what industry you’re in. However, a general rule is that it’s good to send a reminder a week after the first email. We don’t recommend sending reminders on Monday mornings or Friday afternoons.
Now you know how easy it is to send reminders to your recipients! Take advantage of the statistics our system provides to use reminders to your advantage.