How do I activate Google Analytics?

By adding Google Analytics tracking, you can get extra insight into the performance of your emails. Here's how to set this up in Lime Marketing:

You can add Google Analytics tracking three different ways:

  • Central (for all your Publications)
  • per Publication
  • per email


You’ll find the setting for the central level at the bottom left when you log in to Lime Marketing. Go to “Administration,” “Integrations” and finally “Google Analytics”. Switch it on.

Activate Google Analytics on all publications

Fill in all the domains you want to track in Google Analytics, and press “Enter” to enter more. If, for example, you want to follow all subdomains, you can enter wildcards. Examples of valid domains are:, *, and **.

NOTE! Note that the asterisk must be included if you delete www.

Identifies the source of traffic, e.g. Google or Facebook.

Identifies the marketing medium, e.g. email, banner or Google Ads.

Your campaign name, e.g. a product or offer. Here is a good tip to use a merge variable for the email's name, $$$$.


Publication level

Go to the list of your Publications. There, click on the pen icon to go to a specific Publication’s settings. Note: Publication settings override central settings.

Click "Settings" in the black top bar.

Here, you have the same options when it comes to settings, but they apply only to this particular Publication. If you do not change anything, central settings will apply. 


Email level

You can edit an individual email’s Google Analytics settings when creating the email. You can also do it after you’ve created the email, but not after you’ve sent it. Either way, you do it under “Settings” while in the email. Email settings override all other settings.

You can see the tags associated with an email when you see a preview or send a test email. In the email settings you can also set the Content utm-tag.

How it works

With Google Analytics settings ready, Lime Newsletter will look for links with the domains you are tracking and automatically add the utm-parameters with the values you have defined.


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