What’s a Publication?

You can think of Publications like the main folders that you set up for sets of emails with a common theme, such as newsletters, events, campaigns, or press information. Sender information and templates specific to emails sent as part of certain Publications are linked to that Publication. 

Publications handle subscribe/unsubscribe requests, or opt-ins and opt-outs, automatically. This means that a recipient can choose not to receive any more emails from your newsletter but still receive invitations to your events, as invitations are sent from another folder, or Publication.