Can I track email performance with Google Analytics?

Of course you can!  Google Analytics is a powerful tool to learn more about the effectiveness of your email strategy. You can easily add Google Analytics tracking to your Newsletter emails to track performance and conversion. By adding Google Analytics tracking, you will be able to see website traffic to your domain(s) driven by Lime Newsletter emails.  



Read this FAQ article to learn more about adding Google Analytics tracking to your emails. On the settings page for the Publication or email, click on “Google Analytics” and fill in your information. An administrator can also do this under “Administration”. Google Analytics will then be activated for all emails you send from all publications.

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