Yes you can personalize email campaigns with dynamic content blocks to display different version of content to different segments of your recipient list. If you don’t want all your recipients to see the same content in your email campaign, you can use dynamic content blocks to tailor content based on recipient properties.
To activate a dynamic content block, select ‘Visibility’ to starting editing. The default setting is ‘Show for everyone’ which means that all recipients will see this content block.
If you click ‘Show for recipients that match the filter’ the content block will only show for those recipients who meet the filter criteria.
If you click ‘Hide for recipients who match the filter’ the content block will be shown to everyone except for those recipients who meet the filter criteria.