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What does bounce mean?

If an email "bounces", then it hasen't reached it's intended recipient. There are two main types of bounces:

Hard bounces

This means that the e-mail is invalid or no longer exists. You should probably update it.

Soft bounces

This means that the e-mail you are trying to send to has a full inbox, temporarily unavailable or most commonly has an out of office reply.

We will retry sending this e-mail a number of times, but if we still can't get it through a bounce will be reported back in the campaign statistics.

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